Sala Cinema - Palazzo delle Esposizioni
Tuesday 4 June, 5:30 pm
On Tuesday 4 June, the Palazzo delle Esposizioni will be hosting its fourth encounter with Steven Heller, one of the most authoritative international critics in the field of visual communication and author of over 130 books, including 100 Ideas That Changed Graphic Design (2012), written with Veronique Vienne and starting point for the conference of this year.
After the lecture dedicated to the most original and eccentric typographical fonts, Heller, with his usual irony, tells us hundred ideas that changed the graphic design, hundred "big bangs" that help explain why graphic design looks and feels the way it does: a real "Big Idea Theory". A review of concepts, inventions and inspirations that have been shown to survive time and fashion and have become the foundation of graphic language.
Steven Heller
Co-chairman of the Master of Fine Arts (MFA) Designer as Author program and co-founder of the MFA in Design Criticism and of the MFA in Interaction Design programs at the School of Visual Arts in New York, Heller was art director with the New York Times for 33 years (28 of which he spent as senior art director on the NYT Book Review). He currently runs the "Visuals" column for the Book Review, edits AIGA VOICE: Online Journal of Design, and collaborates with the magazines Print, EYE, Baseline and ID. He also collaborates with the online magazine Design Observer and keeps the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). He is the author of over 120 books on pop culture and design, including Design Literacy, Paul Rand, Graphic Style (with Seymour Chwast), Stylepedia (with Louise Fili), The Design Entrepreneur (with Lita Talarico) and, more recently, Iron Fists: Branding the Twentieth Century Totalitarian State. He was awarded the AIGA Medal for lifetime achievement in 1999. Info: http://www.hellerbooks.com
organized by
Laboratorio d'arte del Palazzo delle Esposizioni
AIAP - Associazione italiana design della comunicazione visiva, Delegazione Lazio
with the assistance of the
SVA School of Visual Arts, New York
in conjunction with the
Università Sapienza di Roma
MA course in design, visual and multimedia communication
Interfaculty course with the Prima Facoltà di Architettura Ludovico Quaroni
and the Facoltà di Scienze della Comunicazione
Info
lecture with simultaneous translation
Cinema Hall - Palazzo delle Esposizioni
via Milano 9a, Rome
admission free while places last